Sunday, June 3, 2012

Big Brother - No - Big enterprise

Plastic Surgery Chicago - Big Brother - No - Big enterprise
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Orwell may have gotten the timing wrong, but he was dead on when it came to the concept. But, while George Orwell conception it would be government watching, it's undoubtedly Big Business.

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How is Big Brother - No - Big enterprise

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With uncanny accuracy, computers predict behavior by sifting straight through mountains of data about customers collected by businesses. Called predictive analytics, the self-acting crystal ball gazing has come to be a .3 billion manufactures in the United States and is on track to reach billion by 2008. - Chicago Tribune

And selling our information, development it that much easier for identity thieves, is perfectly legal. Whereas the Government is, at least in theory, precluded from data mining unless it is in the interest of national safety (yeah, right), underground associates can go after anything that is communal and compile it for the use of other businesses for marketing, recruitment, predicting trends and other purposes. It used to be that advertiser, trying to get us to buy stuff we don't need, isn't good for us and undoubtedly can't afford, didn't particular me out personally. It was often random and generic, trying to reach the largest audience possible. But all that has changed in the digital world.

Marketing diagnosis and advertising firms told clients who they should be going after, who was most likely to spend money on what, demographics became the new God, like the heavily sought after 18 to 39 group for music, based on sales and other non-individualized data. There was even the nasty threat of subliminal advertising. But even that was still aimed at groups. Now, with all my data out there and legally available, advertisers come after me, personally. If I buy a book on-line, I am bombarded with ads from every bookseller imaginable. If I shop at a clothing store that specializes in plus size women, not only do I get inundated with offers from clothing retailers, I also get weight loss ads, practice ads, Plastic surgery ads! It's insulting and it's scary. So what if the same information merely assists in development it easy for person to pass themselves off as me? It's perfectly legal! My body parts may only be worth about .50, but my digital identity is undoubtedly worth millions (well, maybe not me, personally, because my prestige sucks, but you get the point).

What can you do? The first step is becoming knowledgeable. The second is becoming selective. You can't take back what's already out there, but you can be more just about where it's shared. For example, only do on-line company with associates that don't share or sell your data. Research and ask questions. Think about using tried and trusted recognize theft protection. Go back to doing company the old fashion way! undoubtedly use cash, not plastic! What a concept, using legal tender that protects your privacy.

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